The limited liability company is an increasingly popular business structure in America, with thousands of new LLCs being formed every day. The LLC is effectually a hybrid business type, occupying the space between the rigid formalities of a corporation, and the casual nature of a general partnership or sole proprietorship.
If you want to form an LLC in the United States, you will need to designate a registered agent. The role of the registered agent involves the usage of their address as your official business address, which means they’ll receive important document deliveries on your behalf, including court summons and other official correspondence from your state government.
There are many companies that offer LLC formation and registered agent services online, and it’s sometimes difficult to determine which one has your best interests in mind. In this comparison, we’ll take a close look at Rocket Lawyer and InCorp. Which one is the better choice to form your new LLC and provide registered agent service?
30-Second Summary Of Rocket Lawyer VS. InCorp
LLC formation and registered agent are just two of many services provided by Rocket Lawyer ― the centerpiece of their offerings is their legal services subscription, which provides access to qualified business attorneys and several other perks. Rocket Lawyer also receives strong customer feedback, indicating that most of their clients are pleased with their service.
InCorp is best known for their impressive registered agent service pricing, which starts at just $99 per year, and they also offer volume discounts. They have plenty of experience and a large roster of active registered agent clients. While InCorp does provide LLC formation service, it’s a somewhat unimpressive barebones offering.
While this is a close competition, we slightly prefer Rocket Lawyer due to their experience advantage, as well as their intriguing legal services subscription plan.
We Recommend Zen Business
These LLC Services vs Other Options
Rocket Lawyer checked into the #11 spot in our top LLC services guide, while their registered agent service came in at #5. Overall, InCorp ranked #12 on our list of the best LLC formation services, and they came in sixth on our registered agent service guide. Clearly, these companies are quite close in our opinion.
There are plenty of competing services in this industry though. If you want more information about two of the most popular options, check out our Zen Business vs LegalZoom comparison guide. To see our entire comprehensive guide to LLC formation services, this article runs down our top 14 options, including a spotlight on Zen Business, our top pick.
Pricing & Additional Features
Rocket Lawyer:
- LLC formation ($99.99) – Rocket Lawyer has just one LLC formation package, and it includes no extra features beyond a business name check, and the drafting and filing your articles of organization. We will note that if you subscribe to Rocket Lawyer’s legal services plan for $39.99/month, they include LLC formation for free, as long as you’re a new client.
- Registered agent ($149.99/year) – They charge an annual fee of $149.99, although customers who subscribe to their legal services plan receive 25% off that rate. Rocket Lawyer’s registered agent is quite basic, providing the essentials but little else.
Who should use their services? For the most part, we recommend Rocket Lawyer to entrepreneurs who want their legal services subscription. Without subscribing to this plan, Rocket Lawyer’s prices are a bit too expensive to recommend. If you do think you’ll find value in the subscription, their offer of free LLC formation is a welcome one.
InCorp:
- LLC formation ($99) – InCorp only has one LLC formation service package, which costs $99 plus state fee. It just includes the basic elements of forming a company: a business name availability check, and the preparation and filing of your articles of organization.
- Registered agent ($99/year) – If you purchase one year’s worth of registered agent service from InCorp, they will charge you a flat rate of $99. However, if you prepay for future years of service, they’ll cut their rates as follows: 2 years ($89.10/year), 3 years ($80.52/year), 5 years ($66.56/year). One unique feature of InCorp is their EntityWatch system, which provides real-time information regarding the status of your business entity, and also helps prevent corporate identity theft. They also provide access to a convenient compliance calendar.
Who should use their services? We think InCorp’s registered agent service offering is appealing to any entrepreneur looking for reasonably priced service. However, we’re not quite sure who they’re trying to appeal to for LLC service. Their formation package is underwhelming and hard to recommend.
Total Price for LLC Formation + 1 Year Registered Agent
Rocket Lawyer: $249.98 (plus state fee)
InCorp: $198 (plus state fee)
Customer Satisfaction
Rocket Lawyer: We found nearly 2,800 customer reviews for Rocket Lawyer on Trustpilot, Sitejabber, and Consumer Affairs. They receive far more positive feedback than negative, and above all else, their clients frequently discuss how easy their services are to use. In addition, customers seem quite pleased by the wide variety of services offered by Rocket Lawyer.
InCorp: We were able to track down 95 reviews for InCorp, as they have 61 reviews on the Better Business Bureau website, along with another 34 on Facebook. Their reviews are decent, but not spectacular. In their positive reviews, InCorp clients discuss the quality customer support they receive, and also highlight the company’s ease of use. On the other hand, they do have some negative reviews that mostly revolve around customers having difficulties canceling their services.
Quality of Customer Service
Rocket Lawyer: With Rocket Lawyer, you can access customer support via phone, web chat, or email. Our favorite aspect of this service is their extended operating hours, which run from 9am to 9pm ET every weekday. Aside from that, their representatives are easy to get in touch with, and they offer knowledgeable and professional service regardless of which medium you choose to reach out.
InCorp: You can access InCorp’s customer support representatives via phone, email, or web-based chat. If you prefer support in Spanish, they have bilingual reps available during all standard operating hours, which at InCorp run from 9am to 9pm ET every weekday. No matter which method you prefer for contacting their support department, they have quick response times, and their representatives are friendly and helpful.
Company Stats and Track Record
Rocket Lawyer: Rocket Lawyer has been in business since 2008, and they’ve served an impressive 20 million customers since then, although it’s unclear how many of those are business clients as opposed to individual customers. Overall, they’re the largest company in the legal services industry.
InCorp: InCorp was founded in 1998, and with over 125,000 active registered agent clients, they’re the fourth-largest national registered agent service in America. InCorp also provides business formation services, and their EntityWatch compliance management feature is a unique benefit.
Final Scores and Our Recommendation
We Recommend Zen Business
Rocket Lawyer (4.1/5): Rocket Lawyer provides decent value, although it’s clear that they would rather have customers sign up for their legal services subscription than purchase LLC formation and registered agent services a la carte. They have lots of experience and good reviews, so if you’re interested in their subscription plan they’re worth a look.
InCorp (3.9/5): InCorp is one of the best registered agent service providers in the entire industry, as their low price points and valuable features are a winning combination. Their LLC formation service is underwhelming though.
Our Favorite Service – Zen Business (4.9/5): While we really appreciate both InCorp and Rocket Lawyer, Zen Business is actually our favorite LLC formation service. For just $39, they’ll provide the full formation process of your LLC, while also including a year of registered agent service. It’s one of the lowest price points in the industry for this combination of services, and you won’t have to sacrifice anything when it comes to features.