The limited liability company is an increasingly popular business structure in America, with thousands of new LLCs being formed every day. The LLC is effectually a hybrid business type, occupying the space between the rigid formalities of a corporation, and the casual nature of a general partnership or sole proprietorship.
While you can create your own LLC, the process for doing so varies from state to state, so there’s no uniform process for forming one. This can make it complicated and time-consuming. Some entrepreneurs choose to hire a business attorney to form their limited liability companies, but this route can be expensive, costing hundreds or even thousands of dollars in attorney’s fees.
The other option is to hire an LLC creation service to form your company. There are many companies that offer limited liability company formation services online, and it’s sometimes difficult to determine which one has your best interests in mind. If you’re looking to form your own LLC, but you’re not quite sure where to turn, we hope that our comprehensive reviews can help you decide.
In this review, we’ll take a close look at Rocket Lawyer, one of the most popular service providers in the industry. Are they the right service to form your new LLC?
About Rocket Lawyer
Rocket Lawyer has been in business since 2008, and they’ve served an impressive 20 million customers since then, although it’s unclear how many of those are business clients as opposed to individual customers. Overall, they’re the largest company in the legal services industry.
On their website, Rocket Lawyer describes their mission statement: “Our laws were created to protect and empower us — as individuals, families, and business owners — but many people don’t get the help they need because of costly legal fees and complexity.
At Rocket Lawyer, we want to change things by making legal services affordable, simple, and available to more people than ever before.”
One fun fact about Rocket Lawyer is that their business model is built around their legal services subscription plan. Costing $39.99 per month, this plan includes access to a legal document library, consultations with thoroughly vetted business attorneys, free formation service (for new members), and other discounts.
It’s a unique and valuable offering that few competitors can match.
30-Second Summary Of Our Review

Rocket Lawyer handles a massive volume of clients, as they’ve helped around 20 million customers since they opened in 2008.
LLC formation is just one of many services provided by Rocket Lawyer ― the centerpiece of their offerings is their legal services subscription, which provides access to qualified business attorneys and several other perks. Rocket Lawyer also receives strong customer feedback, indicating that most of their clients are pleased with their service.
Rocket Lawyer Strengths
- Huge volume of clients served – Rocket Lawyer has served 20 million customers since they opened for business in 2008. This is a higher volume of customers than any competing service can claim.
- Solid customer reviews – With a large collection of reviews available online, Rocket Lawyer maintains mostly positive rating scores. Clearly, their clients are much more often satisfied than not.
Rocket Lawyer Weaknesses
- High price points – Rocket Lawyer charges $99.99 for LLC formation service, which is more expensive than the majority of their competitors.
- No additional features included – Considering their prices, you might expect that Rocket Lawyer includes some additional features. However, this is not the case.
Pricing & Additional Features
Rocket Lawyer charges $99.99 for LLC formations, which only includes the essentials of formation ― you’ll receive a name availability check with your state, and the preparation and filing of your articles of organization. Other than that, Rocket Lawyer provides no additional features, as anything else must be added on separately.
We will note that if you subscribe to Rocket Lawyer’s legal services plan for $39.99/month, they include LLC formation for free, as long as you’re a new client (existing customers still get 25% off formations though).
Rocket Lawyer vs Other LLC Services
Rocket Lawyer has a clear advantage when it comes to experience, as they handle a higher client volume than any competing service.
They also receive better customer reviews than some competitors. For more information, take a look at our list of the top LLC websites available online.
Online Customer Reviews
We found nearly 7,000 customer reviews for Rocket Lawyer on Trustpilot, Sitejabber, and Consumer Affairs. They receive far more positive feedback than negative, and above all else, their clients frequently discuss how easy their services are to use. In addition, customers seem quite pleased by the wide variety of services offered by Rocket Lawyer.
Customer Service Quality
With Rocket Lawyer, you can access customer support via phone, web chat, or email. Our favorite aspect of this service is their extended operating hours, which run from 9am to 9pm ET every weekday.
Aside from that, their representatives are easy to get in touch with, and they offer knowledgeable and professional service regardless of which medium you choose to reach out.
It should be noted that their chat function is a bit convoluted in the way that they make you search their FAQ for an answer to your question before connecting you to an agent, but that’s a relatively minor inconvenience.
Main Reasons to Use Rocket Lawyer
If you place a high value on experience and customer volume, Rocket Lawyer is a solid choice. Additionally, if their legal services subscription plan appeals to you, it’s a unique feature that you won’t find with many other competitors.
Main Reasons Not to Use Rocket Lawyer
If you want the lowest price points for LLC formation service, Rocket Lawyer is not the top option. Also, if you want annual reports or registered agent service included with your formation, other companies can better serve your needs. For example, with ZenBusiness’ LLC formation service, you can choose our $0 + state fee package, or upgrade to one of our premium packages to get ongoing compliance assistance and some other valuable features. We also offer reasonably priced registered agent service.
Conclusion
