When you meet someone new, what’s the first thing you want to know about them? Their name. Your name is unique—it’s how people remember you.
The same goes for your Kansas business: choosing your name is the most important step of forming your company. Unfortunately, it’s not as simple as just picking the name you like best from a list. That works for babies, but not businesses. Kansas has several requirements that you’ll need to follow as you pick a name.
After brainstorming a business name either on your own or through a business naming tool, you’ll want to make sure it is available in your state. That’s where this guide comes in. We’ll walk you through how to use the tool, and we’ll dig into a few ways you can make your name a complete success. Let’s get started.
Compare the Best Kansas LLC Services
If you have found the perfect name and would like to begin the process of registering your business, there are a lot of Kansas LLC formation services (like LegalZoom and Zen Business) that can take care of the entire incorporation process.
How to Use the Kansas Business Name Search Tool
You’ve picked a name. You’re pretty sure it’s the one. But before you seal the deal, you’ll need to ensure that it’s available for you to use. To do so, you’ll need to use the Kansas search tool. Kansas calls theirs the Name Availability Search.
But we’ll be honest. The tool isn’t exactly the most intuitive. You might be thinking, What’s next? If you don’t know what to do, this name search can be downright overwhelming. But with a few simple pointers, it can be a cinch.
1) Type in the name you’re hoping to use
Technically speaking, your full legal name will include the entity type identifier. But for purposes of this search, you can leave it off. For example, if you wanted to search a business named “Carla’s Cupcakes, LLC,” you would only have to type in “Carla’s Cupcakes.”
2) Make sure the tool’s settings are correct
To get the most value out of your search, you’ll want to put the right settings on the Name Availability Search. But thankfully, Kansas keeps it simple. As long as you’re using the Name Availability Search and not a different tool, you’ll get the results you need. Just type in the name you’re hoping to use and hit “Search.”
3) Examine the search results
Now it’s time to look through the results. Thankfully, Kansas makes this step easy, too. If there are no exact matches for the name you searched, you’ll get a prompt that says, for example, “Carla’s Cupcakes is available.” But if there is an exact match, you’ll get a message that the name isn’t available to use.
Why does the tool respond one way or another? Kansas requires all names to be “distinguishable on the record.” In layman’s terms, that means your name cannot be the exact same as the name of another entity. It can’t be too similar to another name, either. Kansas has a few specific rules about what makes a name different enough.
For example, the following factors are not enough to make a name distinguishable:
- Certain prepositions, articles, and conjunctions: An, And, &, The, To, With
- “A” when it is used as an article and not a letter within the name
- An entity type abbreviation alone: Co., Ltd., Inc., etc.
- Symbols, punctuation, and special characters
If a name was in use by an entity that is now dissolved or inactive, it will remain unavailable for one year.
Next Steps for Your Kansas Business Name
The steps we’ve listed above are just the legal requirements for a Kansas LLC name. But this is your business name we’re talking about. You don’t want to just “get by.” You want to go the extra mile and make sure your name is as great as your business concept. You want to protect it, too.
Let’s talk about what you can do to protect (and thrive with) the name you’ve chosen.
1) Double-check that your name meets state requirements
The Kansas search tool will only tell you if your name is available to begin with. It won’t, however, tell you if your name complies with state laws for your entity type. Thankfully, Kansas doesn’t make it too complicated. As long as your name includes your entity type designation and it’s distinguishable on the record, you should be good to go.
2) Make sure that your name stands out
The search tool will help you ensure that your name is available in Kansas. It won’t tell you if there are similar names, though. It also won’t search names in other states. The search tool simply isn’t designed to do that.
We recommend that you also browse through local phone books and do a Google search with your name. Internet search engines pull up results that are close matches to the terms you enter. That includes similar names and businesses in other states. For example, going back to our “Carla’s Cupcakes” example, Google pulls up a hit for a cupcake shop in Virginia.
If that happened to you, it wouldn’t be a make-or-break issue right away. After all, you’re just focused on Kansas results right now. That said, if you ever wanted to expand into other states later on, then you might encounter problems. Plus, having a truly unique name is a great selling point.
3) Make sure you like the name you’ve chosen
This might seem like an obvious one, but you don’t want to overlook it. You should like your business’s name. You should be proud to say it out loud, glad to write it down, excited when you hear someone say it…you get the idea.
Yes, you’re eager to start your business. But don’t get so excited that you settle on a lackluster name that makes you think, “meh.” If you don’t like the name, odds are your customers won’t, either.
A lot of guides will tell you to make sure your name is easy to say, easy to spell, memorable, and gives your customers a clear picture of what they can expect from your business. And those are all true tidbits of advice. Follow them. But at the end of the day, we think it’s important to pick a name that you like.
4) Protect your chosen name
By now, you’ve put in a lot of work to craft the perfect name for your business. Let’s make sure that work doesn’t go to waste. Kansas gives you two methods to protect your name, and you can pick one or the other—not both.
For starters, you could file a Business Name Reservation. There’s a $30 fee for this filing, but it gives you 120 days of exclusive use of your name without actually commencing your business. This is the perfect option if you’ve come up with an ideal name but you’re not quite ready to form your business yet.
But if you are all set to form your business, then you should go ahead and file your Articles of Organization. This one has a $165 filing fee, but it actually creates your business. And once your business is created, your name is protected, too.
Next Steps – Getting Started
We’ve gone into a lot of detail about searching for a Kansas business name in this guide, but here’s the deal: choosing an LLC name is just one step in the much bigger process of starting a business.
If you’re feeling a bit overwhelmed by all that goes into it, don’t panic. We’re here to help. You can catch the full guide to set up a Kansas LLC, but here’s the fly-by version:
Choose a business name
Every business in Kansas needs a name that’s both catchy and gives potential clients a good idea what the business does. The name also needs to be unique—both for legal reasons and so your business stands out from the competition.
Appoint your registered agent
Whether you elect to use a private Kansas registered agent, serve as your own, or you hire a service like the one we’ve listed here, you can’t skip this step. Without a registered agent, you won’t become a legitimate, registered entity.
File your formation documents
If you’re forming an LLC, you’ll need to file the Articles of Organization; corporations file the Articles of Incorporation. There is an $85 fee for corporations ($90 for paper filings), and LLCs will pay $165. If you need help with this step, there are plenty of good Kansas LLC services online.
Beyond that, there are plenty of ongoing costs and maintenance requirements. We won’t go into a ton of detail here, though. Your registered agent (or online registered agent service) will help you keep tabs.
Pro Tip: If you have found the perfect business name and would like to begin the process of registering your business with the state, there are a lot of business formation services—like LegalZoom and Zen Business—that can do it for you. Plus, many of them also offer a free registered agent service when you set your business up through their platform.
Conducting a business name search is an important part of forming your business in Kansas. The search saves you time and helps you set up a name that makes your business stand out. We hope this guide made it simple to name your business.